The Influence of Social Networking on the Future of the Internet

As the popularity of social networking has skyrocketed over the last couple of years, the Internet of five years ago has indeed come and gone. Web 2.0 is now the talk of major Internet players and venture capitalists across the globe.
What is Web 2.0? It is the next generation of Internet interactivity and utility platforms. In a nutshell, Web 2.0 involves the facilitation of enhanced web user activities and experiences via systems that allow users to more easily interact, communicate, share information, learn and collaborate with one another.
Witness the huge success of Wikipedia, a free multi-lingual encyclopedia. Formed in January of 2001, Wikipedia has quickly become one of the most visited websites in the world with more than six million articles in 250 languages currently hosted. The premise of the founders of Wikipedia was simple: create a place where users from all over the world can write and edit articles and entries according to their area of expertise. In turn, content created by tens of thousands of subject matter experts is available to anyone in the world with an Internet connection.
Other wildly successful social networking and interactivity websites include MySpace, Facebook, YouTube, LinkedIn, Digg and StumbleUpon. To Internet companies around the world, it has become more than apparent that Internet users are embracing these platforms with great enthusiasm. The Internet is becoming more than just a place to find information: it is now a place to interact, communicate, learn and opine on a wide variety of subjects. Blogging is no longer the realm of the web futurists but a de facto part of doing business. Forums have popped up all over the Internet in order for members to share information, ask questions and even form relationships. And tens of thousands of singles willingly pay a monthly fee to network with potential love interests on sites like Match.com and Eharmony.com.
In regards to business applications of the social networking phenomenon, the industry is young and just getting started. Over the next five years, expect a wide range of new applications to spring up in industries of all shapes and sizes. The potential for knowledge and learning is enormous as are the possibilities for unprecedented business referral partnerships. The Internet, only in its first decade or so of popular use, is going to continue to evolve to meet the needs and desires of its hundreds of millions of users.

Jesse Chatham is the Chief Strategy and Marketing Officer for Dwela.com, a peer to peer, home industry networking and directory website. Realtors [http://www.dwela.com/], mortgage lenders [http://www.dwela.com/], general contractors [http://www.dwela.com/] and other home professionals are invited to join.

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Everything You Need To Know About Instagram Advertising

The launch of Instagram advertising has been welcomed with open arms by businesses around the world, who are now able to use the popular platform to reach over 400 million active users globally.
For people in the Middle Eastern region, its launch has been even more celebrated, as a majority of the Arab speaking population are more available on Instagram than on any other social media platform.
So what makes Instagram Advertising such a win, and how can your business use it?
Instagram in general gives a much higher engagement rate than any other social platform. If you have an active Instagram profile, you will notice that it is far more likely for your posts to get noticed on the channel than on other platforms. It is also relatively easier to gain a good following on Instagram organically.
The introduction of Ads make it even easier to reach targeted users on Instagram, and can do wonders when used in an effective manner.
What you need to know about Instagram Advertising
It offers multiple ad formats
Instagram advertising offers you three types of ads: image, video and carousel. Image ads let you use visual imagery to tell your story and also allure your target audience to take action while video ads give you up to 30 seconds to deliver your message as artistically as you desire & carousel option is image ads on steroids, letting you use multiple images that the viewer can swipe through, providing multiple opportunities to trigger an action.
You have call-to-action buttons for driving traffic to your website
The most frustrating part when it comes to social media marketing is - triggering engagement. You might get a lot of likes and comments, but driving the same traffic to your website is somewhat tricky. Instagram ads offer call-to-action buttons (much like Facebook ads) that allow you to drive traffic directly to your website. The call-to-action buttons are available on all the three ad format types.
Specific ad targeting
Instagram advertisers have always been able to target audiences by age, location, and gender. But now, it is working with parent company Facebook to reach users based on their interests and connections on both networks - a uniquely powerful data set of people's personal preferences.
There's less competition
Facebook now has nearly two million advertisers, which means that advertisers are now facing more competition to reach their target audience. Since Instagram is a relatively new advertising platform, it still offers a less competitive platform for advertising and reaching users compared to Facebook.
If you haven't yet tried this advertising platform, it's time you give it a shot!

Article Source: http://EzineArticles.com/9475715

12 Effective Social Media Tools in 2016 to Add to Your Resources

As we approach halfway through the year 2016, the social media experts have already started predicting its trend for the upcoming year. The fact is Social Media is definitely here to stay. The Social Media marketing has already penetrated into each of our work and life. With the days passing, it is becoming a more powerful mode of action for all the players.
You will surely agree that it is high time to organize and reshuffle the social media tools. Some addition of these game-changing tools can give you an idea of how successful this platform is for particular calculated objectives. You may update your game plan resources with the following social media tools.
1. Buffer
Do you wish to post your social content at one go? With Buffer tool, you can post content across several social media accounts. It is lot more easy and convenient. Now you may create and schedule your postings for various networking platforms like LinkedIn, Twitter, Pinterest, Facebook, and Google+ pages from a single window. As you create a queue for the postings, it saves you a substantial amount of time. With the detailed analytics in place, you clearly know the answer to the questions like what, when, where and why.
2. Canva
Images can give your content an entirely new life. Canva is a tool which helps you to find high-quality images on your budget. Your posts on social networking sites can have the much desired visual content at a nominal price. The various templates in this tool make you feel like a designer even if you are confused about the selection.
3. Edgar
Social media completely supports the re-use of the old content providing it's relevant. But, often many important posts of high relevance stays hidden among the pile of posts that keep flowing daily on the social sites. Edgar is a tool or the solution to this problem. It helps you to trace some of the implausible content that may have been missed by the followers due to the flood of posts on the sites. Now, with this tool you may sort out the relevant post, track it and repost it for the followers in the future.
4. Brand24
It is very important to know and understand what the consumer's view about your brand is, what is being said and what the consumer requirements are. Brand24 convey real-time info on your brand as well as your competitor brands. This repeated approach can help you successfully take action to optimistic and pessimistic remarks across your social networking platforms. This way you can remain connected with your audience in addition to efficiently measure any prospective sales opening.
5. Nuzzle
With a number of stories pouring in from your friends of various networking sites, Nuzzle helps in organizing the posts. This iOS plus web-based app combines information from the social media posts to provide you easy-to-read links. Nuzzle offers a way out for adding influencers that can give you control and benefit your own marketing requirements. You can know and understand your audience in a better light by accessing the posts from your friends of friends as well.
6. Social Clout
Social Clout is an analytical tool which can be used for making noteworthy development in keywords, campaigns, and engagement. You can also get access to social media consequences or outcomes and demographics. With the help of these records, several social networking account data can be obtained. These data can be used to keep a track of the development and also check the different reactions and answers on various platforms.
7. Cyfe
The social media tool box consists of several logical tools to comprehend with the processes. You can access analytics, Adwords and SEO detailed reports through Cyfe. You also get a complete account of your brand and easily affordable for even a small businessman. Cyfe provides you a fully personalized dashboard where you can evaluate and accumulate this data. Competitor research is another aspect that Cyfe takes care of, apart from the social media application. You can also get the complete report on the approaching trends and data actions through this industry aptitude tool.
8. Bundlepost
This tool helps in replacing the common functional keywords with the hashtags that helps to improve the results while scheduling your posts.
9. SecureMySocial
Employees are an integral part of your social network and if they violate the laws, it can affect your business directly. The SecureMySocial tool helps in tracking what is being said or done by your employees on the networking sites that might affect the company. With the help of this tool, you can get intimation instantaneously if any employee violates company laws and policies through the social media posts. You can get to know the person posting info and receive an alert to take necessary action to maintain your company's repute.
10. Nuvi
This is an interesting tool that allows you to check what others cannot go through when it comes to Facebook talk, be it private or public. With Nuvi, you get a complete picture of other's thought. This can help you in re- shaping your social media posts.
11. FollowerWonk
This tool is solely for the Twitter and helps in optimizing and analyzing the Twitter posts on the social network platform. From locating your followers to tracking deep down information, FollowerWonk optimizes your tweets and also able to track the new influencers.
12. Inkybee
Creating your brand and attracting more and more prospective customers is very essential. This tool helps to gain the potential customers by tracking the influencers who can elevate your brand. It helps in searching the social media famous personalities and bloggers who are interested in your industry so that you may connect with them for making a stronger brand presence on social media.
Conclusion
The above mentioned are the few tools that can drive traffic and boost your business through social media promotions. There are numerous such apps and tools that are worthy of your contemplation as the feasible solutions to augment your company's social media investment and presence.

Article Source: http://EzineArticles.com/9416889

All You Want to Know About Social Media Marketing

Recently, social networks have exploded, marketing experts have also not been left out, they have followed suit, seeking to make utmost benefit from the potential of these platforms. This marketing is a very resourceful, advantageous and an efficient platform in that; It's cheap, it captures the right audience, it's easy to handle, and it's the right option for a person willing to put a little effort to get factual information.
Although this has many advantages, social media marketing also has setbacks. The principal setback being that there's too much of it. This makes even the most sophisticated social media marketers have a tough time having to track the trends in the social landscape and consequently have a hard time while marketing. Although, may prove hard, the good news is that by following simple tips social media marketing is very efficacious. Below are the tips.
Create more video content.
The 21st century has seen advancements is web2. 0 Sites Such as Facebook, YouTube, and Twitter. Videos have also become widespread in these sites. Almost everyone has an account on the sites and a single post a video fetches over a million views. By utilizing this sites, marketers have thus the advantage of capturing a great audience. Also, Videos, in particular, keep marketers at an added advantage as they enable an interactive and real time connections, this is especially the case with live streaming. Thus, by creating video content, social media marketing is placed at an advantage.
Concentrate on Going Mobile.
Tablets and smartphones have continuously become prevalent the fact that IT giants like Facebook and Google have accentuated on. Social media marketers wishing to thrive should pay attention to platforms that are mobile friendly such as pages that are feature responsive. More so, the marketers need also to pay attention to emerging platforms that are performing well on mobile e.g. snap chat, they should aim at making the most out of them.
Be focused
The most successful social media marketers point out the reason of their success to focusing their advertising efforts to target certain audience as opposed to convincing everyone of their products. Targeting specific audience ensures one gets the most out of the marketing investments they make. The strategy also ensures one directs their efforts where it will breed the best results.
Ensuring quality content.
The quality of the content you'll provide is the key determinant of whether or not social media marketing will be a success. Always provide high ranking content to your potential customer and audience. Quality content communicated positively to your audience eloquently gets your message across, this helps attract people, and once attracted will stick with you for long.
Lastly, social media marketing is a very fertile ground as far as advertising services or a brand is concerned, however, if not well handle, it may prove a tough undertaking, but by following the above tips it will become a success.

Article Source: http://EzineArticles.com/9567217

Four Steps to Successful Social Media Marketing

Social media marketing has become a very useful tool for businesses to use to market their products, services or ideas they want to share with potential clients. Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc., have been on the rise for the past decade and experts are learning how to use them effectively to market their business.
There are four steps to market a product, service or an idea successfully through social media marketing. The four steps are broken down to:
• Create long-lasting relationships
• Serve an attractive purpose
• Paid for results, not hard work
• Effectiveness of your marketing strategy
- Create Long-Lasting Relationships:
Relationships are the key to being successful in any business or industry. Relationships are the gateway to being introduced to the new prospects in your market for your client base from a good referral. A quality relationship where the company representative has satisfied the customer more than they had been expected can lead to a referral, which is a necessity in social media marketing. Marketers should start to create long-lasting relationships at networking events where their target prospects are located at, and send referrals to potential prospects that are in need of a service while expecting nothing in return from the potential prospect. The referrals will come in once the marketer meets the potential prospect again when the prospect has learned that the referral that was sent to them was referred from the marketer.
- Serve an Attractive Purpose:
The secret to an attractive purpose is perfecting the combination of increasing sales in the organization and the purpose that the target community is attracted to. Many companies in the market today donate a certain percentage of their proceeds to different types of charities or to foreign countries that are in need of resources. For example, a company that donates a lot of proceeds to Kenya is a company known as Artiken, who specializes in wristbands for runners. These wristbands are handmade in Kenya and are imported to many different countries and the company has guaranteed to donate a portion of their earnings back to Kenya to help supply clean water and to introduce jobs throughout Kenya. This marketing strategy is a perfect combination of having an attractive purpose to the target community along with increasing sales in the company.
- Paid for Results, not Hard Work
In business, there is a difference between goal driven and results driven. Goal driven is the definition of hard work, and an individual that is results driven is understood to be achievement orientated. In social media marketing, the individual is paid by the sales that are brought in from the company they are representing, which means that the marketer must be achievement orientated and results driven. A method to manage your time through marketing is determining the most important activities for the week. While eliminating the less important priorities, the most important activities must be identified and the activity that must be completed should be designated as the most important priority.
- Effectiveness of your Marketing Strategy
Social media marketing can be a very effective tool for businesses, but only if it analyzed and measured correctly. In order for your marketing to be effective for your business you must analyze to confirm if the current marketing strategy is a benefit to the company. Consistent contact with the customers will keep the representative updated on the customer's needs, and offering products the customer is in need for. Many online services offer data researching tools where the social media marketer can measure demographics, type of industry and the age group the company's purpose and products that are offered are most attracted to.

Article Source: http://EzineArticles.com/expert/Samuel_Hippely/2298078

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Instagram Tips And Tricks

Given to the unique concept of Instagram, it has made its space among the most popular social networking sites like Facebook and Twitter. You will be hooked once you start using Instagram. Keeping up with each other's life has become easier with it and people are getting crazy about getting more and more likes and followers. If you love Instagram as much as we do, you will really like these tips and tricks.
Receive notification when your favorite people post
We all are especially inclined towards some people in our Instagram feed and hate missing their posts. it maybe because we love their photography skills or simply because we like them; with the latest update, never miss a single post from those people. Simply turn on the notifications of people you want to receive notifications for each time they post something.
Scroll through people's feed safely
The deeper you dig in someone's Instagram feed, the greater the fear is about double tapping a picture from 80 weeks ago and being labeled as a stalker. But don't worry, there's a hack for this as well. Just switch to airplane mode and scroll safely through their feed without worrying about liking their old pictures accidentally. But before doing that, scroll down their pictures quickly to load all the pictures before going through them slowly later.
Reorder your filters
So you always choose Valencia over Willow? We all like some filters more than the rest of them. And wouldn't it be wonderful if your favorite filters could appear in the beginning of the list? You can actually rearrange your filters with a simple trick. Start by editing a picture and go to far right in the list of filters and tap on "manage". Now, press long on the three grey lines on the right of each filter and drag it to arrange in your desired order.
Hide the pictures you are tagged in
It's a universal fact that the pictures you are tagged in are always less flattering than the ones we click ourselves. but thanks to friends who love uploading embarrassing pictures of you, the world now knows how you look when you have just woken up. You can now hide those embarrassing pictures from others with a simple trick. Go to "photos of you" and tap on the three dots on the above right corner and choose "edit". Now, choose the pictures you would like to hide from your profile and once you are satisfied with the pictures you have selected, tap on "hide from profile" on the bottom of your screen.

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Which Social Media Platform Is Right For Your Business?

Why use Social Media? It's a million dollar question that arises in every second person's mind on this planet. Basically, marketing is more than just the stuff you make and sell; it's all about telling a story for the same that give buyers a reason to make a purchase. If you want to create your presence on the World Wide Web, so, you don't have a choice whether we "do" social media or "not", the question is how well we actually "do" it to get better results. All these platforms will help you to promote your business because what we post on these platforms will always stay on Google forever. Countless platforms are available on the Google to choose from, which may confuse the marketers. But now you don't need to worry anymore, here is a list of the top best of them that you cannot afford to miss.
Google+: Undoubtedly, Google+ is one of the most powerful social media platforms, which is already used by millions of business persons for the branding of their company. Every marketer should use it because it allowed you to get connected with the mover and shaker of your industry.
Facebook: Needless to say, every second person on this planet is using Facebook and therefore, it is a perfect platform to find the right audience for your business that holds their interest and increases the visibility of your website. It enabled you to make a healthy business connection with your patrons to know about their likes and dislikes, so, you can fulfill the same shortly.
Twitter: From an individual to a businessman, everyone is on Twitter. Therefore, it can benefit your business more than anything else and give maximum results. It helps you in branding, generating more leads, professional networking, and competitive tracking and in many other things. You should give it a try for the growth of your business.
Instagram: You cannot forget to use Instagram for your business because it invites brands to get interacted with customers in an active manner. It allows you to share more visual content, including short videos that quickly grab the attention of a follower and boost the ranking of your website.
YouTube: No doubt, YouTube is one of the most successful video-sharing websites over the internet and intranet that enjoy more than one billion visitors in a month around the world. It will allow you to advertise your business visually. It works as a voice of your brand and you will never get bored with this video sharing website.
The list goes on; however, all these platforms are a must for your business. So, what are you waiting for? Try them now and promote your business socially among more and more people.

Article Source: http://EzineArticles.com/expert/Gunjan_Singh/2184428

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Trends That Will Develop In Social Media In 2017

With the increasing popularity of social media marketing, there are new trends that will develop in the years to come. These new innovations and improvements will make social media marketing more developed, widespread and accessible than it already is.
Social media will become default
Social media will become an unavoidable aspect of businesses. It leads to various channels of distribution and opportunities that businesses will not be able to ignore. The past has seen businesses trying to get a hold of their share of social media attention. It is now becoming more common and will be the norm by 2015. Social media will not just be used for marketing but it will also become a part of other avenues like recruitment and sales. Organizations will create their own teams to handle social media.
Content
Although content has been receiving importance by several brands over the last few decades, this will be more widespread by 2015. Brands give high value to incorporating content that is catchy yet meaningful to engage clients and potential customers. Brand content is presented through videos, blogs, games and graphics. Red Bull is one example of a brand that mastered branded content.
Tablets replacing print
Tablets became popular when Apple launched them in 2010. However, now a number of companies have launched cheaper tablets that are replacing print in households. A lot of well-known publishing houses are already swapping from print to tablets. Print media is declining rapidly. The Amazon Kindle Fire, an economical tablet which is soon to be launched will take over a large segment of the printing market.
Progress in social search
Although there has been progress in social media overall, social search is one segment that has not kept up. The search option in Twitter is broken. Facebook and Google's social search is inefficient and does not yield great results. These sits have already begun improvements in order to better the services delivered by these operators. Google has started with their +1 and Google+ options.
Social commerce gains momentum
Most popular brands have pages on social networking sites with a large following. People make suggestions and give recommendations on products via social media. A lot of purchases are made in the real world that is based on these recommendations. Several shops have created custom-made online shops for Facebook, which are more of a publicity stunt. These will soon be realized as a means of attaining sales.
Social TV
Traditional television will soon merge with the internet and give birth to a whole new way of watching TV. Apple maybe planning to launch a TV, but the company has not confirmed any such claims. The content on the TV will become more interactive and will get a social edge to it. Users will be able to share their experiences with their friends and family effortlessly.
Facebook will continue to lead
2017 will see Facebook users surpassing one billion and also becoming a public company. Facebook will become more prominent on smartphones making it an inevitable part of your daily life. By 2017, it may become the default social operating system on the internet.

Article Source: http://EzineArticles.com/expert/Daisy_Graham_Jones/880628

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How to Create a Social Media Friendly Business Logo

In today's market, social media is an undeniably important part of any business's marketing strategy. It is important to create a business logo that works well across different social platforms. There are many logo generators available online these days that allow you to create a professional looking logo design but it doesn't end with just a good looking logo, you have to consider a lot more while finalizing on a business logo. It should be captivating enough to look sharp and attractive on different social mediums.
We have listed out some tips below to help you make the most out of social media platforms through your business logo:
Be Mindful of Your Aspect Ratio:
Aspect ratios are important when it comes to images on social media. Your logo shouldn't be too short or too long. There are different aspect ratios for every social platforms and it is important that your image is scaled accordingly. Most social media sites show your images or logos into a square. Your logo should be optimized to look good in a square beforehand because if it isn't then the image will be compressed, chipped or reduced to fit into one.
Keeping Different Versions of Your Logo:
There are chances that every logo gets used in many different ways. Some change it up a little according to different season or events while some make shortened version with just the image or an initial. You really can't tell how your business logo may be used so you need it to be versatile and adaptable. You might need to rearrange or use just a portion of your logo to fit into different sizes and shapes. In some cases, it is almost impossible to use your full logo which is why you have to settle for a different version of your logo for social media applications. It is important that your text and graphics don't lose their meanings when used separately.
Simplicity is the Key:
Avoiding detailed elements in your logo is also very important. We are not saying that you should go so simple that you risk being forgettable but bear in mind that your logo will be reproduced in different sizes and it should lose its meaning or impact when reduced in size. Thin lines, detailed graphics, and too many words are to be avoided. Try to keep it simple because a noisy business logo can confuse your consumers and often fails to communicate your message in a social media thumbnail.
Consistency:
Consistency strengthens your brand power and its visibility. People recognize you better when you have the same image everywhere for your business. The majority of brands create one simplified version of their business logo and use the same image across every social media platform.
These are few of the things you should bear in mind so that your business logo does well across the most powerful form of marketing these days i.e. Social Media Marketing.

Article Source: http://EzineArticles.com/expert/Shelly_Morrison/1966817

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Top Tips to Optimise Facebook Ads

Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Ads now so that they get enough visibility and provide you with the returns that you were longing for. A lot of people give up too easily if their ads are not generating income; however, you need to understand that it takes some smart working and following basic tips to monetize yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.
1. Create different ad sets for the same ad
When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad - create different ad sets or the ways in which you want to track your audiences towards each set and create segments of your audiences. For example, create sets like digital marketing, AdWords, Facebook Marketing, online advertising and more. Now, judge the audiences based on their reactions towards these sets, so that you can optimise your ads based on user preferences.
2. Study behavioural patterns
You should understand how a user usually makes purchases online. Do some research on online purchase behaviour to understand if they go through some other sites to make their decisions, an internet platform that they use to connect to Facebook, gaming platforms that they use to get to know the ads and more. When you know their sources of reference, it becomes easy for you to position your ads successfully in a way that they get noticeable by your target audience.
3. Setting conversion codes and pixels
When you create conversion codes and pixels, you will be able to track the performance and success of your Facebook Ads. With the help of these, you will know how many people visited your ad and logged off within seconds, how many took the effort to go through your ads, how many of them added the product to their shopping cart and then logged off and finally how many of them made a purchase, eventually. These options measure the conversion rates of users as they go from just looking at the ad to making a deal.
4. Remarketing tracking
Through your codes, you might have noticed that people who visit your website to view your products, don't come back to make the purchase. Ever wondered why? It is because they could be comparing your competitor's site and products. So how do you ensure that you get them back on your site? This is where remarketing helps to a great extent. With the help of this technique, you can now track people who have visited your page earlier and get them back to visit your site. This way, you can position your site well with those people who already showed interest in your products and hence attract them to become your customer.

Article Source: http://EzineArticles.com/expert/Satvik_Mittal/1728302

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When Are The Best Times To Post On Facebook?

If you have a business of any kind, be it online or storefront, or a business website, advertising is important. There are many places to advertise that cost you good money, but, there are also places you can promote without having to pay. One of the places that you don't even have to advertise, but merely make a post about your business and it can boost the traffic to your website is Facebook. Randomly posting at whatever times you feel may not be enough, however. Would weekends be better since everyone is home and not at work? Or week nights, maybe, after dinner when everyone is relaxing and surfing the web. When are the best times to post on Facebook? Well, there are more optimum times than others and that is what we are going to take a look at today.
Studies Have Been Done
There have been quite a few studies done by QuickSprout, Fast Company, Huffington Post, etc, on the best times to post on various social networks such as Facebook, Instagram, Pinterest, Google+ and more. We are just going to deal with Facebook for now. Unfortunately, there is no perfect answer for this because it depends on your audience, your region, your platform and so on. But, putting together the data from the studies can give you a guideline to start experimenting with your particular business and see what works best for you.
Facebook
People get on Facebook at work, at home, from desktops and from mobile. According to SurePayroll, before 8:00am and after 8:00pm on weekends would be THE worst time to make a post. The very best time to post on Facebook is 3:00 on Wednesday afternoon.
Engagement rates are nearly 20% higher on Thursdays and Fridays and Facebook use really hits its highest on Friday. From 1:00 to 4:00pm on weekdays seem to get the highest click through rates. Other optimal times are 12:00 to 1:00pm on Saturday and Sunday.
As mentioned earlier, these results are from a compilation of various studies done by an assortment of companies. What works best for you may not work best for the next person. What works good in the baseball equipment field may be totally different from the book industry or health and fitness world. These are merely guidelines and will give you a starting point for experimenting what works best with your audience.

Article Source: http://EzineArticles.com/9542674

7 Common Myths About Social Media Marketing

Social media marketing is an important tool for online and offline businesses. But there's a lot of misconceptions about social media. How do you know what's accurate and what's not? Here are the 7 common myths that you might hear about when it comes to social media marketing for your business.
1. Everyone's On It
In spite of the belief that everybody in the world is on social media, the truth is that many people are not. Current data show that out of the 3 billion active internet users worldwide, 2.1 billion people have social media accounts. That's still a lot but don't presume that everyone is able to see your posts. Some people only use it to keep in touch with their family.
2. It's The Only Marketing Strategy You Need
Social media marketing should be part of your entire marketing strategy, not your only strategy. You still need a website, email marketing still provides the highest return on investment, and content marketing are all important elements of your marketing strategy. It's never a good idea to put all your marketing eggs in one basket.
3. It Leads To Quick Sales
Social media marketing is a journey and not a destination and is not a place to make instant sales. It takes time to build up a following. Obtaining more followers and more shares is a continuous and long-term effort.
4. It's Only For Young People
People of all ages are now on social network sites. Evaluating and understanding your target audience is critical to not only choosing your social platforms, but also in developing an effective marketing plan.
5. You Must Be On Every Platform To Achieve Success
This simply isn't true, and can really waste your time. It's better to do your research and pinpoint which ones will be most effective for your business. Which platforms do your audience use? That's where you need to be. It's better to have one really good site than several poorly managed ones.
6. It's Too Expensive For A Small Business
Social media can be low-cost and expensive. You can set up profiles on any social platform for free. Once you get comfortable with the way that your chosen platform works, advertising can be very cost effective.
7. The More Followers The Better
There is no point in having tens of thousands of followers if none of one of them takes any notice of you. It's better to have a hundred followers that are highly targeted and loyal.

Article Source: http://EzineArticles.com/expert/Jon_Allo/107994

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Facebook - Effective Marketing and More Traffic With Less Costs

The internet is one of the busiest industries today. For the most part, the world has gone digital and almost every endeavor requires the use of the internet. The Business industry, just like all the other fields, has gone digital as well.
Marketing and Promotions are now mostly done online. Most entrepreneurs market their products online. Several social networking sites offer Ads but Facebook has been one of the most prolific. With over 62 million users, Facebook is dubbed to be the most popular social networking site in the world today.
Marketing on Facebook has made many entrepreneurs reach higher sales and traffic goals. Facebook is said to have the most effective Ad page system with efficient costs.Facebook will also help propel your business venture to new heights.
The Facebook Ad Page
The first reason why Facebook is the number one choice of entrepreneurs when it comes to marketing online is because of its fast, easy and simple to use interface. To use this platform one of the first things that you will have to do is to create a Facebook profile and then fill out the information needed. When you have your Facebook account, you can then update your status and upload photos and videos. You will also find that you will generate more traffic to your business.
Your profile must depict or show what your business is all about. Remember this will also serve as your first impression to your clients. So it should catch their attention. You can also invite and confirm friends to connect with your page.
The idea here is to add as many friends as you can. Your friends are also a part of your market. They are the ones who can view and have a closer look at your products and/or services. The best part here is that your promotion does not stop with your circle of friends on Facebook. Your friends might re-post or recommend your product to their friends on Facebook. Can you imagine how large your market might become on this site? Building rapport with your customers is also easier with Facebook. You can message or chat with your consumers anytime you want.
Building rapport with your prospects will also help you connect with them better. This will also help you know your consumers better. It is a fact that in marketing, you have to study your market and one of the best ways to know that is through communication.
Facebook Ads also allow you to have a better communication with your consumers. They make it possible for you to have a conversation with them directly.
Lastly, anything posted on Facebook nowadays can easily become viral because people may talk about it. The best marketing strategy is word of mouth. The more people talk about it, the more interested they will become of your products. Referrals are always one of the best ways to obtain customers.
Every time you satisfy a customer with your product, people talk about it. Most of the time, satisfied customers will create or write a status about your product and share it with their friends. This is how Facebook can help to boost your business.
With this site, your marketing will be easier, faster, more effective and cheaper. So what are you waiting for? Another advantage of using Facebook is also the more traffic you will generate to your site.Some businesses would give their eye teeth for the amount of traffic that can be generated.

Rob Hillman is a Web Traffic and Facebook enthusiast, to find out more about Web Traffic, please visit http://webtrafficgenerationguide.com/index-z-dezigns.html

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7 Common Myths About Social Media Marketing

Social media marketing is an important tool for online and offline businesses. But there's a lot of misconceptions about social media. How do you know what's accurate and what's not? Here are the 7 common myths that you might hear about when it comes to social media marketing for your business.
1. Everyone's On It
In spite of the belief that everybody in the world is on social media, the truth is that many people are not. Current data show that out of the 3 billion active internet users worldwide, 2.1 billion people have social media accounts. That's still a lot but don't presume that everyone is able to see your posts. Some people only use it to keep in touch with their family.
2. It's The Only Marketing Strategy You Need
Social media marketing should be part of your entire marketing strategy, not your only strategy. You still need a website, email marketing still provides the highest return on investment, and content marketing are all important elements of your marketing strategy. It's never a good idea to put all your marketing eggs in one basket.
3. It Leads To Quick Sales
Social media marketing is a journey and not a destination and is not a place to make instant sales. It takes time to build up a following. Obtaining more followers and more shares is a continuous and long-term effort.
4. It's Only For Young People
People of all ages are now on social network sites. Evaluating and understanding your target audience is critical to not only choosing your social platforms, but also in developing an effective marketing plan.
5. You Must Be On Every Platform To Achieve Success
This simply isn't true, and can really waste your time. It's better to do your research and pinpoint which ones will be most effective for your business. Which platforms do your audience use? That's where you need to be. It's better to have one really good site than several poorly managed ones.
6. It's Too Expensive For A Small Business
Social media can be low-cost and expensive. You can set up profiles on any social platform for free. Once you get comfortable with the way that your chosen platform works, advertising can be very cost effective.
7. The More Followers The Better
There is no point in having tens of thousands of followers if none of one of them takes any notice of you. It's better to have a hundred followers that are highly targeted and loyal.

If you're using social media for your business, how effective are your efforts? It should never be a guessing game when it comes to finding out what works and what doesn't work. Discover 7 unique tools that will help you to use the social networks to your advantage at: http://jonallo.com/social-media-for-your-business/

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