If you have a business of any kind, be it online or storefront,
or a business website, advertising is important. There are many places
to advertise that cost you good money, but, there are also places you
can promote without having to pay. One of the places that you don't even
have to advertise, but merely make a post about your business and it
can boost the traffic to your website is Facebook. Randomly posting at
whatever times you feel may not be enough, however. Would weekends be
better since everyone is home and not at work? Or week nights, maybe,
after dinner when everyone is relaxing and surfing the web. When are the
best times to post on Facebook? Well, there are more optimum times than
others and that is what we are going to take a look at today.
Studies Have Been Done
There have been quite a few studies done by QuickSprout, Fast Company, Huffington Post, etc, on the best times to post on various social networks such as Facebook, Instagram, Pinterest, Google+ and more. We are just going to deal with Facebook for now. Unfortunately, there is no perfect answer for this because it depends on your audience, your region, your platform and so on. But, putting together the data from the studies can give you a guideline to start experimenting with your particular business and see what works best for you.
Facebook
People get on Facebook at work, at home, from desktops and from mobile. According to SurePayroll, before 8:00am and after 8:00pm on weekends would be THE worst time to make a post. The very best time to post on Facebook is 3:00 on Wednesday afternoon.
Engagement rates are nearly 20% higher on Thursdays and Fridays and Facebook use really hits its highest on Friday. From 1:00 to 4:00pm on weekdays seem to get the highest click through rates. Other optimal times are 12:00 to 1:00pm on Saturday and Sunday.
As mentioned earlier, these results are from a compilation of various studies done by an assortment of companies. What works best for you may not work best for the next person. What works good in the baseball equipment field may be totally different from the book industry or health and fitness world. These are merely guidelines and will give you a starting point for experimenting what works best with your audience.
Studies Have Been Done
There have been quite a few studies done by QuickSprout, Fast Company, Huffington Post, etc, on the best times to post on various social networks such as Facebook, Instagram, Pinterest, Google+ and more. We are just going to deal with Facebook for now. Unfortunately, there is no perfect answer for this because it depends on your audience, your region, your platform and so on. But, putting together the data from the studies can give you a guideline to start experimenting with your particular business and see what works best for you.
People get on Facebook at work, at home, from desktops and from mobile. According to SurePayroll, before 8:00am and after 8:00pm on weekends would be THE worst time to make a post. The very best time to post on Facebook is 3:00 on Wednesday afternoon.
Engagement rates are nearly 20% higher on Thursdays and Fridays and Facebook use really hits its highest on Friday. From 1:00 to 4:00pm on weekdays seem to get the highest click through rates. Other optimal times are 12:00 to 1:00pm on Saturday and Sunday.
As mentioned earlier, these results are from a compilation of various studies done by an assortment of companies. What works best for you may not work best for the next person. What works good in the baseball equipment field may be totally different from the book industry or health and fitness world. These are merely guidelines and will give you a starting point for experimenting what works best with your audience.
Article Source: http://EzineArticles.com/9542674
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